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Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?
Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...
Max is going to be HBO Max. Again. Here's what that really means.
Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.
Warner Bros. Discovery CFO Explains Reasoning Behind Max Rebrand, Potential Company Split
Gunnar Wiedenfels told an investors conference "there’s a lot more openness to discuss the options" ahead for additional ...
Do HBO’s owners have any actual idea what they’re doing with Max?
Max reverting its name to HBO Max is a sign of bigger failures. In what confused, mixed-up universe is Warner Bros. Discovery ...
Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit ...
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Max will once again be HBO Max. Yes, it's aware of the irony
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
Max Brand Reversal Driven By Warner’s Changing Ambitions, Direction
Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...
Tim Meadows Goes Viral for HBO Max Logo Announcement
Actor and comedian Tim Meadows had arguably the best response to Warner Bros. Discovery bringing back HBO Max. Warner Bros.