Sanrio chose Cinnamoroll as the protagonist for the month of March since this adorable character celebrates his birthday on ...

A new set of plushes that turn Cinnamoroll into sushi will be available at arcades throughout Japan from March 7, 2025.

Hello Kitty Squishmallows have arrived on Amazon. Hello Kitty fans and Squishmallows enthusiasts collide in the cutest ...

We are delighted to partner with Bluey. As the top-rated series for preschoolers and children, its 2025 theme of ‘Let’s Play ...

Sanrio has become a worldwide phenomenon among fans with some of the cutest characters in fiction. Here are the ten best ...

Hello Kitty's Sanrio collaborates with Angel Heart for new anniversary watches inspired by iconic rivals My Melody and Kuromi ...

Meet the eight limited-edition L.O.L. Tots inspired by the most iconic Hello Kitty and Friends characters, including Hello ...