Starbucks is making a bold promise to tackle customers' biggest gripe — no coffee will take longer than four minutes. America ...

Starbucks Corporation (NASDAQ:SBUX)’s stock has run into trouble in 2025 as it has gained a modest 2% year-to-date.

In a bold move to revive its coffeehouse heritage and sharpen competitiveness, Starbucks CEO Brian Niccol has introduced the ...

Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.

Brian Niccol has led Starbucks for almost a year, and it has been a bumpy ride to revamp the coffee chain’s brand. Wall ...

Starbucks is brewing up some new technology with the hopes of turning around sluggish sales. The coffee chain is launching a ...

Processed-food giants and produce growers are tweaking products and ads to reach the Make America Healthy Again movement. But ...

CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at stores across the U.S.

Starbucks is accelerating its operational turnaround with Brian Niccol's new "Green Apron" model, targeting a 4-minute order ...

Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.

Starbucks' ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world's largest coffee shop chain.

Starbucks saw its stock rise 2% after a notable analyst upgrade. The coffee giant's rating shifted to Buy from Hold. This ...