The Starbucks CEO detailed his “Back to Starbucks” plan to 14,000 cheering leaders of the coffee shop giant in Las Vegas this ...

Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

The changes, which include a flat $0.80 fee for any added sauces or syrups, are part of the chain’s work to improve customer ...

Starbucks has had a string of disappointing earnings reports, including missing analysts’ expectations in the first quarter ...

The influential former chief says doubters of the coffee chain’s comeback plan will be proven wrong.

Brian Niccol vowed to further align the company's menu with the administration's health goals, RFK Jr. said in an online post ...

Starbucks founder Howard Schultz endorsed CEO Brian Niccol’s “Back to Starbucks” strategy, introduced in September 2024.

Analysts said CEO Brian Niccol's turnaround plan holds promise because Niccol has successfully led prior strategic initiatives.

As Starbucks aims to bring back customers and assuage investors with its turnaround strategy, it is also winning over its ...

Starbucks is undergoing a leadership reshuffle to improve performance, promoting Mike Grams to chief operating officer. CEO Brian Niccol, aiming to revitalize the coffeehouse experience, is ...

LAS VEGAS—Howard Schultz gave a full endorsement of Starbucks SBUX 0.75 % increase; green up pointing triangle Chief Executive Brian Niccol’s turnaround plan, with the chain’s former leader ...

US Health Secretary Robert F. Kennedy Jr. said Wednesday that Starbucks CEO Brian Niccol has pledged to "further MAHA" the ...