New CEO Brian Niccol has moved quickly to transform the world’s largest coffee chain, from cafe menus to the executive suite.

Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...

Starbucks' CEO, Brian Niccol, said the company was testing a store redesign with more seats and power outlets to make the ...

The coffee chain’s CEO said investments in store experience are ramping up, but union members say the brand isn’t spending ...

CEO Brian Niccol acknowledges some “mistakes” in the past as the coffee shop giant courted mobile and takeout customers. The ...

The McDonald's franchise model gives the company high margins and steady cash flows, making it easy to routinely buy back ...

When Brian Niccol stepped into the top job at Starbucks in September, he had a game plan to turn things around. "We're ...

As for the stores themselves, Starbucks will be closing underperforming shops to invest in building new locations, and ...

Starbucks CEO Brian Niccol is urging employees to take more accountability and return to the office in the wake of major ...

Starbucks is rolling out new ideas to make its stores more inviting to customers and recapture some of the “vibe” from its early days.