The brunette Barbie decked out as a ghostly bride with skeletal Catrina details promptly sold out within hours of the ...
It is the first time that Mattel has missed on both earnings and revenue expectations in three financial quarters ...
As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.
Uno cards, Hot Wheels cars and American Girl dolls are popular purchases, according to Mattel, while Barbie and Polly Pocket ...
It was only right for the rock icon to follow up her 'Rumours'-era Barbie with a doll inspired by her first solo record, she ...
Earlier this month, Mattel announced that Rugby star Ilona Maher was getting her own Barbie ahead of International Day of the ...
Mattel released its third-quarter financial reports showing that the toymaker's sales and revenue declined for the first time ...
For toy companies, the quarter preceding the holiday season functions as a preview — with Walmart and Target revealing their ...
Mattel is spotlighting the Queen of Rock and Roll, Stevie Nicks, with her second Barbie doll inspired by her debut solo album ...