Apple’s Latest Ad Features Jane Goodall. It’s a Callback to Its Greatest Era

The company’s latest ad isn’t about the iPhone. Technically, it’s about the Mac, but really, it’s about Apple and what the ...

Apple Stock Is Hitting All-Time Highs Monday: What's Going On?

Apple shares are trading higher on Monday after Loop Capital upgraded the technology giant's stock and substantially ...

Apple, Google’s Mobile Systems Face Deeper UK Antitrust Scrutiny

Apple Inc. and Alphabet Inc.’s Google were designated with so called strategic market status in the UK, exposing the US ...
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Apple Can’t Fold a Foldable Phone

Rumors hint that Apple will launch a foldable phone with the iPhone 18 late next year. It is trying to catch up to archrival ...

Wells Fargo Raises Its Price Target on Apple (AAPL) to $290, Maintains “Overweight” Rating

The firm’s revised target reflects the company’s strong iPhone upgrade demand, double-digit growth in the Services segment, ...

Apple updates iPad Pro, MacBook Pro, Vision Pro with M5 chip

Apple Inc. updated its top-of-the-line iPad Pro, Vision Pro headset and 14-inch MacBook Pro, rounding out a series of product ...
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Cramer Recommends Apple

News of brisk sales of the iPhone 17 boosted Apple stock. So did Jim Cramer’s comments about the company’s strong brand and ...

Apple becomes 2nd most valued company in the world again

Apple surpasses Microsoft to become the world’s second-most valuable firm as iPhone 17 sales soar and Loop Capital lifts its ...

Apple readies touch-screen MacBook Pro for 2026, reversing decade-long anti-touch stance

The company is readying a revamped MacBook Pro with a touch display for late 2026 or early 2027, according to people with ...

Former Apple CEO John Sculley Identifies This Company As Apple's First Real Competitor In Decades

John Sculley, the former CEO of Apple Inc. (NASDAQ: AAPL), has identified OpenAI as major competitor to Apple in years. He ...