BTS member Jungkook's brand logo has been registered in eight countries, including the United States, Europe, and Japan, ...

Among the current popular trends on Xiaohongshu is one where US users are attempting authentic Chinese dishes posted by their ...

"The stories in our childhood textbooks are the lives we live as adults." This realization inspired Li Yuan to create the video account Laikansuba (meaning "Read Along"), where she and her team share ...

The platform, which does not even have an official English name, was caught off guard by the surge of “TikTok refugees” ...

Beka Gvishiani started Style Not Com to share runway commentary from his home in Eastern Europe. Now he’s a fixture of the front row—and designing his own collection.

American users have been migrating in droves to Xiaohongshu – a Chinese social media platform known as RedNote in English – ...

When refugees from the app showed up on an alternative called RedNote, understanding was fostered.

Users like Feng alsouses Xiaohongshu for traditional Chinese cultural knowledge. While the language might not be a problem for these women, who all are fluent in English, it’s not necessarily a ...

Xiaohongshu, whose name literally means "little red book" but is also known in English as RedNote, is wildly popular in its home market -- one of the most censored countries in the world.

The Chinese social media platform Xiaohongshu, which recently saw a rise in interest in the US amid legislation intended to ban TikTok, has adopted the English name rednote in the Apple iOS App Store, ...

Over the weekend, Xiaohongshu added a feature to let users translate posts and comments between Mandarin and English. On Jan 20 it was at the top of Apple’s ranking of most downloaded apps ...

Xiaohongshu, a Chinese app gaining popularity and picking up thousands of new foreign users, can be effectively leveraged by brands if they prioritise quality user-generated content over volume.