To reverse the slump in sales, high-end brands are allowing media-savvy staff to create social content in the hope it engages ...

The once effortless art of slipping into inherited furs, layering on jewels and bathing in pearls before a gala has become a ...

The platform, which does not even have an official English name, was caught off guard by the surge of “TikTok refugees” ...

He made his unofficial debut at Paris Haute Couture Fashion Week last June, but his growing social media presence - 5.5 ...

Consumers and small businesses are already feeling the impact of President Donald Trump’s new tariffs, which eliminated a key ...

The luxury market may have cooled in China, but contemporary players are gaining ground with clever strategies aimed at ...

Trust is a cornerstone of meaningful relationships. When dealing with businesses and brands, it's often the deciding factor that separates companies we rely on from the ones we don't. It's about ...

Tmall's 2024 New Year's Goods Festival Trend Report revealed that post-1995 consumers now account for more than half of all ...

As users migrated to Xiaohongshu en masse ... as well as an increased amount of branded content as creators and brands alike attempt to capitalize on the glut of new users.

Xiaohongshu, whose name literally means "little red book" but is also known in English as RedNote, is wildly popular in its home market -- one of the most censored countries in the world.

The Chinese social media platform Xiaohongshu, which recently saw a rise in interest in the US amid legislation intended to ban TikTok, has adopted the English name rednote in the Apple iOS App Store, ...