Spencer Rascoff, the CEO of Tinder parent company Match Group, is promising to change the reputation of Tinder as Gen Z seeks ...

“This generation of Gen Z, 18 to 28 – it’s not a hookup generation. They don’t drink as much alcohol, they don’t have as much ...

Match Group CEO Spencer Rascoff just took over in February, but he’s already making major changes at the company and to the ...

Tinder's new height filter for Platinum users is sparking controversy in Texas. Is it a convenient tool or does it promote ...

Why it matters: The marketing strategy comes after reports that Gen Z and Millennials are not interested in swiping and are ...

Evercore ISI kept its In-Line rating and $32 price target for Match Group Inc. (NASDAQ:MTCH) on May 21. According to the firm ...

Here, Seed’s Louise Millar looks at how the likes of Diesel, Ebay, Tinder ... they help form Gen Z’s habits. Testing periods help long-term ROI and allow for a reactive strategy that turns ...

"I always say the best way to learn is to experience it yourself or learn from those who have already done it," Hali Jama ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 39 min ago 6 hours 1 min ago 6 hours 1 min ago By Justin Roberts - 6 hours 31 min ago By Ewan Larkin - 7 ...

Although Gen Zs use online dating tools more than any other age group, after soaring in popularity, following the arrival of Tinder in 2014, user numbers are now falling. All participants from a ...