World Cup beverage marketing is reshaping how brands reach fans, drive ROI and turn the 2026 FIFA World Cup into a $10.5 Billion global growth opportunity.

USA TODAY chats with Billy Bob Thornton and exclusively reveals his new World Cup ad with Michelob Ultra. The commercial also stars Lionel Messi.

The domain Malaysian tech entrepreneur, Arsyan Ismail, bought for $100 when he was 10 was recently sold for $70 million to the co-founder and CEO of Crypto.com. AI.com was sold to Kris Marszalek, the ...

President Donald Trump recently spoke out about the growing number of National Football League games that are being pushed to ...

The original 1990 "Dreamer" ad used a naturally aspirated Z32 dressed up as a twin-turbo. Thirty-six years later, a YouTuber fixed that.

Miami has hosted 11 Super Bowls. It will be a while until South Florida makes it to a dozen. Owner Stephen Ross said this week that Hard Rock Stadium no longer meets the NFL’s requirements for hosting ...

Miami — tied with New Orleans for the city to have hosted the most Super Bowls — can't currently hold another. According to Stephen Ross, who owns both the Miami Dolphins and the Hard Rock Stadium, ...

As the calendar turns to May, NFL teams begin to shift how they operate. Instead of being hyper-focused on roster construction, their efforts now primarily move toward building a foundation with the ...

The past year has been momentous for AI search engine ads. That’s partly due to ChatGPT’s foray into advertising. But the big AI search ad platform in action right now is Google, which, on Thursday, ...

Google built the AI search surfaces displacing travel’s organic traffic. Now it’s bringing travel advertisers into the system that powers them — and the price is the keyword control paid search has ...

The Dolphins have fallen out of the NFL’s Super Bowl rotation, and owner Stephen Ross last week revealed the reason: Hard Rock Stadium no longer meets league requirements to host the event. The NFL ...

Elon Musk’s X is still trying to woo back advertisers — this time with a rebuilt, AI-powered ads platform that started to roll out on Thursday. Now, X is hoping to juice that growth further with a new ...