Unpack what Sigma slang really means in Gen Alpha culture, from lone wolf labels to viral memes and the sigma grindset.

It doesn’t take too long for Persona 5: The Phantom X players to run into Takeyuki Kiuchi, the self-proclaimed Subway Slammer ...

Geralt’s Bathtub Moment: From Video Game Meme To Emotional Breakthrough Now, if you played The Witcher 3: Wild Hunt, you’d remember that opening scene like it was seared into your brain.

However in 2010, “the ‘sigma male’ term was coined by the far-right writer Theodore Robert Beale as a counterpoint to the alpha/beta male hierarchy”, according to Cosmopolitan.

The ‘Hotspot Bro’ or ‘That One Bro Who Always Needs a Hotspot’ meme is a viral TikTok trend mocking the kind of friend who always asks for a Wi-Fi hotspot. Emerging in March 2025, the meme ...

Bed Bath & Beyond was a meme stock that went viral among social media users in the wake of a similar frenzy with GameStop — another brick-and-mortar mall fixture shorted by hedge funds. Wall ...

For starters, a sigma male is a term that was popularised in the manosphere — AKA the toxic masculinity corner of the internet that made Andrew Tate famous — and is gaining traction on TikTok ...

Today, as Gen Z and Gen Alpha come of age in a hyperconnected world, their evolving slang reflects an online ecosystem drenched in pop culture references, viral memes and niche internet subcultures.

According to Know Your Meme, the first instance of the Pepe the King Prawn meme was posted in late November by TikToker @caitycline21, who captioned the image, "Sometimes I'm late because I'm ...

The Sigma Sigma Boy song is a viral brain rot meme on TikTok whose catchy beat and simple lyrics sent it viral, despite being in Russian. The song is called Сигма Бой in Russian and was ...

Things took an interesting turn when Sigma Sigma Boy entered the world of memes and fan edits. By November 2024, it had ...

The related Sigma Face comes from the idea of the “sigma male” and emulates the expressions of the character Patrick Bateman from the 2000 film American Psycho.