The psychology behind Gen Alpha's meaningless memes like 6 7. Why nonsense slang is brilliant social strategy, not brainrot.

Originally a WWE taunt, Cena’s “You can’t see me” quickly turned into a running gag across the web. Users inserted “invisible ...

In a world designed for broadcasting curated lives, performance has become a new way to measure masculinity. As men compete ...

Not since 69 has a number caused this much disruption. “6-7,” pronounced “six-seveeeeen,” is haunting school halls across the country (including South Park Elementary), making it the Gen Alpha ...

Someone like fictional character Patrick Bateman from the movie American Psycho. (Yikes.) The term sigma particularly took root in the ... The teacher explained it came from a Spongebob meme, of all ...