World Cup beverage marketing is reshaping how brands reach fans, drive ROI and turn the 2026 FIFA World Cup into a $10.5 Billion global growth opportunity.

Over the past few years, streaming platforms have been getting an ever-larger slice of the NFL broadcasting pie. From Thursday Night Football on Prime Video to playoff games streaming on Peacock to ...

Good afternoon, 12s. Here's a look at what's going on out there and any news you might have missed, about your Seattle Seahawks. Seattle Sports Star of the Year Awards The Seattle Sports Commission ...

Miley Cyrus is the betting favorite to headline the 2027 Super Bowl halftime show. But does she want to do it? Immediately after Bad Bunny's historic halftime performance in February, betting sites ...

The company, which produced the show, says it racked up about 4.16 billion cross-platform views in 24 hours. By Rick Porter Television Business Editor The producer of Bad Bunny’s Super Bowl halftime ...

Bad Bunny may have fallen short of the record for most-watched Super Bowl halftime show during his performance. But he quickly rose to the most-watched halftime show of all time hours after the event.

Much was made of Bad Bunny’s Super Bowl LX halftime show, how many people watched it compared to previous versions, and what could be extrapolated from that information. All of those conversations and ...

Just twice: That’s how many times Super Bowl halftime performers have sent a song to No. 1 the week after their televised extravaganza. Last February, Kendrick Lamar sent “Not Like Us,” his incendiary ...

Super Bowl LXI will kick off on Sunday, Feb. 14, 2027 from SoFi Stadium in Inglewood, Calif. And while next year's big game is still an entire year away, fans can already wager on futures markets for ...

Bad Bunny's Super Bowl LX halftime show fused global pop dominance with Puerto Rican pride. He unleashed a tightly choreographed spectacle soundtracked to a catalog built for communal vibes, even if ...

Is love bigger than football? We will learn the answer to that question next year, when the Super Bowl will be played on Valentine’s Day for the first time in NFL history. It got us thinking about ...

Backstreet's not just back, they want to rock their bodies at the Super Bowl. (All right!) Fresh off their popular ad during this year's big game, the Backstreet Boys — AJ McLean, Kevin Richardson, ...