Celebrity-owned brands have not only upped their game to win Gen Z consumers, they are reinstating the power and influence of ...

Struggling to find effective skin care for their teens and tweens, a group of Californian mums took matters into their own ...

Partnerships with Zendaya and LOEWE have propelled On Holding's apparel business to a 75.5% growth rate on a constant ...

Starting today, Pour Tous is officially available on Amazon and PourTousSkin.com, offering a lineup of high-quality skincare essentials at accessble price points. The debut collection includes: ...

Pour Tous, a new skincare brand created for all—especially youth—officially launches today with a dermatologist-tested, age-appropriate line. Founded by seven Southern California moms raising 18 kids, ...

It’s no secret that Gen-Z males are into perfume. PureWow Senior Editor Dana Dickey writes that the discovery of the ...

“Creators are having a measurable impact on purchasing behaviour‭,‬”‭ ‬PwC’s Taki says‭. ‬“Our survey shows that 54‭ ‬per ...

Selena Gomez’s beauty brand Rare Beauty is tapping Indian influencer Ankush Bahuguna for its global fragrance launch, ...