Welcome to Beauty In A Tik, where each week we put TikTok's viral beauty hacks and innovative trends to the test. Whether you wear foundation or prefer a dot of concealer, pack on the eyeshadow or ...

At some point in our lives, makeup-wearing women stop to ask themselves if they’re even applying it correctly. We think back ...

J&L Beauty is made up of a mother/ daughter makeup team and they're celebrating their 10th anniversary in business! Jax Daly and her mom Linda Hodge have an amazing team of makeup artists and ...

No matter how many makeup tutorials I watched or how many “holy grail” products I bought, my face still wasn’t giving that smooth, blended, flawless finish I wanted. It wasn’t patchy, but it also wasn ...