See skeletons at work in Guillermo del Toro's new Patrón Tequila ad

Skeletons are the crew in the new Patrón Tequila commercial directed by Guillermo del Toro. The Oscar-winning director makes ...

Patron Enlists Director Guillermo Del Toro For New Ad Campaign

Patrón is turning to Hollywood for its biggest advertising campaign in years, enlisting del Toro to direct and star in its first major global commercial since 2022.

Doug Jones On His Version Of ‘Frankenstein’ With Guillermo Del Toro

Years before Gullermo del Toro realized his vision of "Frankenstein" with Jacob Elordi, the director’s go-to creature player, ...

Guillermo del Toro Stars In New Cinematic Short Film Following “Frankenstein”'s Wins at Oscars 2026

The Patrón Tequila campaign featuring the director will debut on March 18 during a Warriors vs. Celtics NBA game ...
Marketing Dive

Patrón ties spirits to filmmaking craft in ads led by Guillermo del Toro

While del Toro has collaborated with the Bacardi-owned tequila maker before, “The Perfect Pour” campaign marks the first time ...