Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights ...

Mattel has partnered with OpenAI to create AI-powered toys and games, with the first product expected to be announced later ...

The toymaker will also incorporate OpenAI's advanced AI tools like ChatGPT Enterprise into its business operations to enhance ...

Beyond consumer products, Mattel will also use OpenAI’s AI tools, including ChatGPT Enterprise, to streamline internal ...

A trailblazing new partnership will bring AI power to bestselling toys. Mattel announced on Thursday that it had signed a ...

Mattel, the company behind Barbie, has partnered with OpenAI to develop and produce toys with the help of artificial ...

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

The partnership will see AI products brought to develop and bolster fan engagement, including potentially with attractions ...

Silverman added that AI has the power to broaden the reach of Mattels' brands in new and exciting ways. For Malaysian families, this might mean smarter toys or games that blend physical play with AI ...

Mattel partners with OpenAI to use artificial intelligence in developing interactive toys and digital experiences, with ...