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Colgate’s new ad picks storytelling over science. It’s all about Smita Patil’s smile
Colgate’s 'The Boy Who Learnt to Smile' is steeped in both India’s collective nostalgia for Smita Patil and her son Prateik’s personal memories of her.
A $300 million-plus redevelopment plan for the former Colgate-Palmolive plant in Clarksville could bring new life to the ...
For brand owners, too, deodorants make business sense. Most manufacturing is outsourced and accounts for about 40% of the retail price; distribution and marketing accounts for another 40%, leaving a ...
In a landmark decision, Justice Michael O’Bryan found the discounts were based on previous prices that were offered for too short a period to be considered real.
The historic abode joins similarly iconic homes lining Alamo Square.
A video circulating online in early 2026 allegedly showed a vintage cartoon TV commercial depicting a toothpaste tube character removing its cap from its lower regions and then squirting toothpaste ...
Yuba Water Agency has awarded an engineering contract worth up to $8 million as it begins planning to rebuild the penstock pipe that ruptured above New Colgate Powerhouse in February. The agency ...
With Google transforming search into an AI-driven experience, it was only a matter of time before AI ads entered the fray. As part of its Google I/O week announcements, the company previewed how ...
Google announced two new ad formats for AI Mode during Google Marketing Live: Conversational Discovery ads and Highlighted Answers. Both formats are powered by Gemini and designed to place ads more ...
MLB star responds to outcry over his ‘diabolical’ toothbrushing technique - The American Dental Association quickly advised ...
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