NourishUs Naturals reports that the beauty industry is evolving beyond "natural" to prioritize cleaner, safer, and more ...

The skin on different areas of the body requires different regimens. Here’s how dermatologists recommend treating it on your ...

A flaky scalp often coincides with itching and greasiness. “If you are not washing your hair regularly, sebum can accumulate ...

On Tuesday the siren talked to People about craving out her own 'me time.' 'This is another thing that I've gotten really ...

The looker was in a pale gray tank top and acid-washed blue jeans when she pulled item after item out of her brown suede bag.

"A mask is an intensive conditioner that replenishes moisture and rebuilds damaged hair," explains celebrity hairstylist ...

Embracing Sustainable Beauty As the beauty industry continues to evolve, a significant shift towards sustainability has emerged, with consumers increasingly seeking products that are not only ...

When you think of naturally curly hair, the first thing that probably comes to mind is a full, thick head of hair. While some ...

Amazon’s Holiday Beauty Event is brimming with fantastic fragrance deals, including several from Armani Beauty. This ...

Personal care products such as lipstick, moisturizer and shampoo still contain potentially toxic chemicals despite industry progress, a new report found.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

AHAs, like glycolic acid, are water-soluble and work​ on the surface of the skin. Using these ingredients gently sheds dead ...