Verve has released its In-app user privacy report 2025, a comprehensive study surveying 4,000 mobile users across the US and UK. The report examines ...

This new regulatory scrutiny comes after Bloomberg reported that the Securities and Exchange Commission is investigating whether AppLovin "misled investors about its data collection and ad-targeting ...

The remedies phase of the Google antitrust trial concluded last week. And after 11 days in the courtroom, there is a clearer ...

Research released by Verve shows that consumers are increasingly receptive to ad-supported content but also are more worried ...

A quarter of all Connected TV (CTV) bid requests can’t be trusted. That doesn’t mean fraud every time. Sometimes, it’s ...

Experts told e4m that advertisers are leveraging mobility not just for visibility, but to match the speed, immediacy, and ...

Meta’s exploration into the connected TV space comes as its competitors continue to strengthen their positions ...

This is a clear, candid, and practical explainer for Kenyan Bitcoin and crypto company founders, lawyers, compliance officers ...

As retail media grows, so can complications for advertisers. Traditional ad formats often fail to integrate smoothly within ...

Q3 digital ad spending delivered a mixed picture, with shifting platform strategies opening short-term gains for some advertisers and renewed pressure for others.

“More than 20 companies including PubMatic, Optable, Scope3, Swivel, Brian O’Kelley backed Classify, Triton Digital, Magnite, Kargo and Yahoo have signed on to the Ad Context Protocol…The standard ...