Why ‘KPop Demon Hunters’ Toys Won’t Be on Shelves for the Holidays

Netflix engaged with toymakers 12-18 months ahead of the movie’s release, The Hollywood Reporter is told. None seemed all ...
Flickering Myth

WWE x Street Fighter mash-up action figures see The Rock as M. Bison, Ultimate Warrior as Blanka and Rey Mysterio as Ryu

During Walmart’s Fall Collector Con 2025 event, Mattel has officially unveiled its Elite Collection WWE x Street Fighter 6-inch action figures for The Rock Final Boss as M. Bison, Ultimate ...

Barbie, Monopoly toymakers see bright holiday season despite tariff pressure

President Donald Trump’s tariffs are hitting toy giants Mattel and Hasbro as the critical holiday season nears.

KPop Demon Hunters Will Get a Ton of Branded Toys Through New Netflix Hasbro and Mattel Partnership

KPop Demon Hunters is poised to be a global phenomenon. Why are we just saying that now? Well, because Netflix has officially announced that the hit film will work in joint partnership with toy giants ...