Mumbai: If numbers could talk, they’d tell you this — in Bollywood, the gloss costs more than the grit. On an average film ...

The reality competition show has become a cultural talking point in Korea, climbing to number one with a 665% viewership ...

Get ready for a sexy Halloween fall grunge glam look! This video covers all the steps to inspire your Halloween makeup.

It's filled with plumping poppy glosses, green-changing pH lip oils, Tin-Man-inspired eyeliners, and sets fit for glam Glinda ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Does the young woman in your life stay on top of the latest must-have beauty products or TikTok-famous accessories? Here are ...

L'Oreal's latest mascara has everything you could need: a wand that lifts and separates the lashes, three different colorways ...

This video features a start-to-finish drugstore glam makeup tutorial, showcasing affordable products for a bronzey glam look.

As the number of political prisoners in Russia grows, aid organizations are trying to help them fund daily essentials behind bars, pay legal fees and take care of their families.

When “Just Makeup” dropped on Oct. 3, few expected a reality competition centered on contour palettes and eyeliner precision to become Korea's next new obsessio ...

From Touche Eclat to Kosas, we’ve uncovered the best full-coverage and lightweight concealers. Shop our tried and tested ...

It delivers the perfect wash of color with a hint of sheen, making it your new go-to for those no-makeup makeup days. Why we ...