LeBron James is more than a basketball legend. Here’s how he built his billion-dollar brand through NBA success, endorsements, investments.

Infinite Auctions' Blockbuster LeBron James Finals jersey sale and Real Game Used's authentication revenues strengthen MDCE's balance sheet and support AI-powered healthcare application development.

Infinite Auctions' Blockbuster LeBron James Finals jersey sale and Real Game Used's authentication revenues strengthen MDCE's balance sheet and support AI-powered healthcare application development. M ...

It’s been a busy offseason for Los Angeles Lakers superstar LeBron James. Over the past week, he traveled to China for his ...

King James speaks to Hypebeast exclusively on the blueprint for his reign and how the LeBron 23 tells the story of his legacy ...

The most valuable item from Perez was James’ jersey from Game 7 of the 2013 NBA Finals. Silverstein said he bought that ...

The auction also features several pairs of shoes, including CELINE loafers and Balenciaga Tyrex sneakers. “I am such a fan of ...

We're in the golden era of sports cards, with some being sold for millions of dollars. Though not as hot a property as some baseball cards, there's a big market for the basketball stuff too. Per our ...

NFT aggregator Cryptoslam logged more than $63.7 million in total sales for digital repacker Courtyard across nearly 641,000 transactions in August — that total is the third-highest recorded for the ...

Even after the $12.9 million sale of a Michael Jordan and Kobe Bryant card, industry leaders still think vintage baseball ...

A rare, one-of-one patch trading card featuring NBA icons Michael Jordan and Kobe Bryant has set the record for the richest ...

History was made at Heritage Auctions over the weekend ... Tyronn Lue talks to Shannon Sharpe about the LeBron James, Kyrie Irving tenure and Michael Porter Jr. has some more interesting comments.