Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Warner Bros. Discovery (WBD) recently announced the streaming app Max will revert to the name HBO Max this summer. The move ...

WarnerBros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

WBD changed HBO Max’s name to Max in 2023 shortly after WarnerMedia and Discovery merged, creating WBD, in 2022. The company originally rebranded the service as HBO Max in 2020, having pivoted away ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

The award winner will have achieved success across other 'Campaign of the Year' categories as part of the MAX Awards ... an outstanding marketing team who has worked together to deliver effective ...

Tensions rise between Strategy and 21 Capital, with competing Bitcoin treasury models and differing views on BTC-per-share growth. Max Keiser advocates for companies to "Saylorize" to survive, ...

GTA 5 set a new benchmark in entertainment marketing. Rockstar's innovative combination of hype, community building, and unorthodox strategies raised the bar. Here's an analysis of five ...