Warner Bros. Discovery has announced the renaming of its streaming platform Max to its former name, HBO Max, this summer.

Max will officially become HBO Max again this summer, Warner Bros. Discovery announced during its 2025 upfronts.

One of the most important measures for companies when changing the name of a brand is that customers and consumers associate the old name of the brand with the new one, a movement ...

At the Warner Bros. Discovery Upfront presentation in New York today, it was announced that Max will be returning to HBO Max in coming months.

Discovery has announced its plans to revert the name of its premier streaming platform, Max, back to HBO Max.The surprise ...

Warner Bros Discovery announced it will revert its streaming service’s name from Max back to HBO Max following confusion and ...

Minor Hotels CEO Dillip Rajakarier details how luxury, direct bookings, and owner-led operations are driving growth and ...

Warner Bros. Discovery will rename its streaming service Max back to HBO Max this summer, recognizing the strength of the HBO ...

Gunnar Wiedenfels told an investors conference "there's a lot more openness to discuss the options" ahead for additional ...

Concerns about the deficit-stretching potential of President Trump’s tax plan is spooking some investors, even as Republicans ...

Warner Bros. Discovery (WBD) has a packed programming lineup for its bouquet of channel brands for 2025-26, with a range of new unscripted titles.

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...