After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...

One of the most important measures for companies when changing the name of a brand is that customers and consumers associate the old name of the brand with the new one, a movement ...

Discovery has announced its plans to revert the name of its premier streaming platform, Max, back to HBO Max.The surprise ...

Warner Brothers Discovery, which wiped out the name in a disastrous rebranding effort during a 2023 corporate merger, took a swipe at itself in an announcement this week. "Same app. New-ish name. The ...

Warner Bros. Discovery has announced the renaming of its streaming platform Max to its former name, HBO Max, this summer.

The change comes as Warner Bros. Discovery seeks to scale back its volume of content and focus on quality programming and ...

Warner Bros. Discovery is rebranding Max back to HBO Max, reversing its 2023 name change aimed at broadening its appeal.

Max will officially become HBO Max again this summer, Warner Bros. Discovery announced during its 2025 upfronts.