Several female athletes who have championed fairness in women's sports directed pointed messages toward Nike in a new XX-XY ...

Several female athletes appeared in an XX-XY Athletics ad sending messages to Nike amid the fight to protect girls' and women ...

Name-dropped today: A’ja Wilson, Malia Obama, Caitlin Clark, Ahmed Fareed, Bill Belichick, Jordon Hudson, David Beckham, John ...

The money for female sports stars is increasing on and off the field, but even for Coco Gauff, Simone Biles and Caitlin Clark, it’s not enough to rank among the elite earners.

A new pro-science, pro-women athletic brand has declared war on Nike over its embrace of transgender madness. The cleverly named XX-XY Athletics brand published a video to social media early Wednesday ...

The “So Win” ad was praised by many, but also generated controversy, being considered by some as condescending and inauthentic, given Nike’s checkered history with female athletes.

Nike's strategic investment in women's sports shows promise as A'ja Wilson's A'One sneaker sells out almost instantly.

Malia Obama is stepping further into her director bag, and we're so here for it! See what happened when she teamed up with ...

Juju Watkins’ friend and USC teammate Rian Forestier supported fellow Trojan Malia Samuel, who shared pictures from a commercial shoot promoting A'ja Wilson's new Nike signature shoe.

Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women’s 3-on-3 ...