The issue is over copyright and legal usage, but the story could be far more important from a branding standpoint.

Elon Musk predicts that his company xAI could achieve artificial general intelligence (AGI) within the next couple of years, ...

A rebrand is not an abandonment of trademark rights,' X says in a lawsuit filed against Operation Bluebird, a startup that ...

Hollywood studio wants Larry Ellison to offer an airtight personal guarantee, like the Tesla boss did with Twitter ...

In its 43-page lawsuit, which was filed in federal court in Delaware, X Corporation alleges trademark infringement, adding ...

Musk bought Twitter in 2022 for $44 billion. About a year later, the company rebranded as X. Now, however, X is arguing in ...

Elon Musk has once again gone viral after a brief, “thirsty” comment about Sydney Sweeney’s appearance sent X into a meme ...

X has updated its Terms of Service to explicitly reaffirm its ownership of the Twitter name and trademarks, a small wording ...

Residents in Memphis are struggling with severe air pollution, allegedly caused by Elon Musk's xAI data center. Families ...

Elon Musk’s X faces criticism as users report ‘dead’ timelines, broken features, and declining engagement after Twitter rebrand. Legal battles over the old Twitter brand add to the platform’s ...

X, Elon Musk’s social media company, is fighting to keep Twitter trademarks despite rebranding. A new startup, Operation ...

Operation Bluebird argues that the old brand has disappeared from X’s products, services and marketing, which in legal terms ...