It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

Duolingo isn’t just a cute green owl, it’s a masterclass in psychology, gamification, and habit-building. In this video, we break down the hidden tactics ...

Taylor Swift’s brand strategy offers important lessons for marketers—emphasizing ownership, emotional connection, strategic ...

Director of Omnichannel Growth Jillian Durojaiye shares how the CPG giant activates around consumer preferences across ...