Another key aspect of the success of Duolingo’s marketing strategy is allowing users to feel a sense of community. This is done through a psychological phenomena known as social proof, Haberman ...

A company’s social media marketing team doesn’t need a large staff or budget to be successful, but it does need support from leadership. That’s according to Duolingo’s Zaria Parvez, the senior global ...

Here’s what makes a great marketing stunt—and how to turn a moment into momentum. Duolingo has perfected the art of ...

Duolingo’s Latest Stunt Reveals an Innovative Marketing Strategy Here’s what makes a great marketing stunt—and how to turn a moment into momentum. EXPERT OPINION BY ROBIN LANDA , PROFESSOR ...

Duolingo’s playful and purpose-driven marketing strategy has made its lime-green owl into a global icon. In a sea of apps and ...

The marketing strategy: make learning fun (and unhinged) For anyone still trying to figure out why Duolingo does what it does, Kuczynski (pictured above) breaks it down: “Our product is built on ...

The edtech company targets long-term partnerships with startups and considers buying them when building in-house isn’t efficient.

Premium Duolingo’s Karandeep Singh Kapany on company’s monetisation strategy besides its marketing plans for FY25 The app is designed to help users develop vocabulary, grammar, and speaking ...

DAUs have been growing at a fantastic pace, which shows the power of Duolingo's product and marketing strategy. Duolingo, intelligently, invests in social media marketing through Instagram and ...

It’s a tongue-in-cheek announcement that is in line with Duolingo’s recent marketing strategy, which has seen its owl go viral several times – mostly due to the bird’s threatening ...

Duolingo’s playful and purpose-driven marketing strategy has made its lime-green owl into a global icon. EXPERT OPINION BY ROBIN LANDA , PROFESSOR, KEAN UNIVERSITY @ RLANDA Jan 11, 2025 ...