Coca-Cola is serving up Diet Coke and SmartWater in what has become an unusual place for the company in recent years: a big ...

Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including ...

Coca-Cola’s Sprite takes over from PepsiCo’s Starry from the 2026-27 season.

While the deal will kick off a fresh commercial chapter, it also revives a collaboration that once helped define basketball’s ...

The NBA is expected to spread its wings in the upcoming years, and hence, they need as many brand collaborations as possible.

Coca-Cola Beverages Africa (CCBA) ( has welcomed more than 60 emerging leaders from across its African markets into the Ascend Leaders in Training Programme, an 18‑month accelerated leadership journey ...

Sprite has reemerged as the NBA’s official global soft drink sponsor after an 11-year hiatus, in a multi-year deal that re-connects the league with a brand synonymous with pro basketball culture in ...

The Coca-Cola Company will no longer produce frozen juice cans sold under its Minute Maid brand in the United States and ...

Partnerships with other PepsiCo brands, including Gatorade and Ruffles, remain in place.

The National Basketball Association (NBA) and The Coca-Cola Company today announced a new global marketing partnership, ...

Sprite returns as the league's official soft drink and will be a part of some of the NBA's biggest global events.