In 2023, Coke rival Pepsi took the role of official soft drink partner with its lemon-lime offering, Starry. Coke’s ...
Partnerships with other PepsiCo brands, including Gatorade and Ruffles, remain in place.
Coca-Cola’s Sprite takes over from PepsiCo’s Starry from the 2026-27 season.
Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including ...
Coca-Cola’s Sprite reunites with the NBA in a new global marketing partnership—exclusive soft drink, fan activations, and ...
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