Coca-Cola is serving up Diet Coke and SmartWater in what has become an unusual place for the company in recent years: a big ...

Coca-Cola’s Sprite takes over from PepsiCo’s Starry from the 2026-27 season.

While the deal will kick off a fresh commercial chapter, it also revives a collaboration that once helped define basketball’s ...

The NBA is expected to spread its wings in the upcoming years, and hence, they need as many brand collaborations as possible.

Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including ...

Partnerships with other PepsiCo brands, including Gatorade and Ruffles, remain in place.

CPG brands are all in on AI; The Washington Post tries dynamic pricing; and Buzzfeed has officially lost its edge.

GHD, a global professional services company, has appointed David McLaren as its new Enterprise Data & AI Leader, strengthening the firm's global capability in enterprise data platforms, advanced ...

Sprite has reemerged as the NBA’s official global soft drink sponsor after an 11-year hiatus, in a multi-year deal that re-connects the league with a brand synonymous with pro basketball culture in ...

The three-day event, 27–29 May 2026, features global brands, AI in practice and standout networking designed to spark ...

The National Basketball Association (NBA) and The Coca-Cola Company today announced a new global marketing partnership, ...

A case study purportedly indicated that an "image is captured for every customer interacting with the machine." Coca-Cola ...