Inspired by Gauff's dad's chosen sport of basketball, Gauff's custom sneaker remains the first-of-its-kind in the tennis market.

In an August 2024 interview with Essence.com, Coco Gauff discussed her bond with New Balance during the debut of her second signature shoe and said: "I’ve been with the team since I was 14 years ...

When you think of Coco Gauff, what comes to mind first: her mad skills, or her impeccable style? The post Coco Gauff’s Trailblazing Sneaker Story: The Rise of an American Superstar appeared first on ...

A little over a decade ago, New Balance was known as a running company. It doesn’t require a look much deeper than the likes of Coco ... why Gauff has the only true signature shoe for an active ...

Coco Gauff hit the 2025 Australian ... Gauff wore the white/black model of the shoe, which is dressed with a white design and boasts a neon New Balance logo on the side. Black laces accompany ...

Coco Gauff brought a new outfit to the Australian Open thanks to her ongoing deal with New Balance. The dress caught the attention of Tommy Paul's girlfriend, Paige Lorenze, who complimented the ...

Luckily, American superstar Coco Gauff always shines the brightest on the biggest stages. And it's not just because of her vibrant yellow New Balance kit. While most American tennis fans were ...

Coco Gauff is definitely dressed for success with her New Balance outfit at the Australian Open. Jelena Dokic, the former player who does Australian TV tennis commentary, called it "one of the ...

MELBOURNE, Australia -- American world No. 3 Coco Gauff ... The 20-year-old Gauff said she is a Marvel fanatic, and wanted to bring a touch of superhero to her New Balance apparel for this year's ...

Coco Gauff dazzled fans on ... myself with my on court interview today... Gauff assured everyone that her Marvel-inspired outfit, designed by New Balance, was as comfortable as it looked.

yeah that’s pretty much the only thing behind those shoes. Coco Gauff said The 20-year-old said she and her sponsor New Balance often try to do things that haven’t been done in tennis before.