Cola's office in Chicago's trendy West Loop, the soda giant's iconic logo is noticeably absent. In its place is a giant ...

In today’s competitive market, branding is more than just a logo or a slogan. it’s about creating an emotional connection ...

Rocket Cos. added a live in-stadium sing-along to its Super Bowl commercial, betting that 'Take Me Home Country Roads' would ...

Buc-ee’s has turned to the federal courts 10 times over the last 12 years accusing companies, usually other gas stations and ...

IntroductionThe evolution of packaging from ancient times to modernity reflects not only technological advances but also the ...

In an industry where communication is critical, Lake Forest’s Toby Wong has made an impact. Even after suffering a ...

Warren Buffett's Investment Strategy: Building Your Own Berkshire Hathaway ...

Understanding intellectual property (IP) protection is one of the core factors Vietnamese enterprises should focus on to ...

What's most interesting about the advertising at the big game is the number of big names that are missing. That says a lot about the national mood.

Valve has quietly updated its Steam guidelines to prohibit games that contain obligatory in-game ads. Going forward, games ...

A great ad is more than just visuals. Have you ever watched a beautifully shot commercial that felt off? Chances are, the ...

In a more recent case, although finding no standing in the case in front of it, a federal court noted that it was, however, ...