Meta Platforms expects strong growth in Q4 due to AI-driven ad demand, improved targeting, and robust macro trends.

The more that generative AI tools fulfill queries for users that used to rely on search, the fewer clicks go to websites, and ...

Google posted a new help document that says it will delete accounts without any campaigns after 6 months. "If an account does ...

Google Ads seems to be experimenting with setting the New Customer Value within New Customer Acquisition campaigns without ...

Paramount Skydance aims to battle Amazon and Google for digital ad dollars, but must first navigate a tricky issue among ...