In our YouTube series 'Behind the Seams,' the brand's Senior Historical Researcher explains how the dolls' fashion reflects ...

American Girl began 40 years ago in Madison and then Middleton with dolls and books about girls living in different historical eras. Founder Pleasant Rowland insisted American Girls materials be ...

Here's a timeline of key events in American Girl history: 1985: Pleasant Rowland starts Pleasant Company in a converted Madison warehouse, with a plan to make dolls and related books placing girls in ...

My poor Josefina. That doll never stood a chance with me. I can’t forget taking her to the American Girl Doll store in New York City to get her rat’s nest of an excuse for hair detangled by the ...

Hill House Home is partnering with American Girl for a collaboration in time for Mother’s Day. Blending American Girl’s storytelling heritage with Hill House Home’s romantic aesthetic, the collection ...

The LSU Gymnastics team will be wearing special leotards as they chase their second national title on Saturday. The leotard, named "Midnight Anthem," is the result of a collaboration with LSU's Golden ...

If you’re anything like me and you’ve been diving back into your childhood obsessions, you will be just as thrilled to hear that American Girl is bringing back several of the dolls you grew up with ...

We're taking a trip down memory lane. USA TODAY reporters and editors dusted off their childhood American Girl dolls for a nostalgic reunion after news of the brand's latest line. On April 7, American ...

Mattel’s American Girl doll brand is celebrating its 40th anniversary by bringing back its Historical Characters line of 18-inch dolls. Mattel announced on Tuesday that the dolls in the American Girl ...

The dolls each come with a book sharing more insight into the character's story and place in history American Girl American Girl is celebrating its original Historical Characters dolls by reissuing ...