Disney has already articulated a growing focus on live spectacle. Over the course of eight weeks in 2027, Disney’s TV and streaming properties will feature the College Football Playoffs, the Oscars, ...

Disney‘s run to its first Super Bowl touchdown in 20 years is in danger of being stymied by some serious defense. The company has told advertisers it believes they should pay $10 million for a ...

Given the ongoing assault against the NFL’s broadcast antitrust exemption, the league may want to ask Amazon to stop talking about streaming a Super Bowl. In comments to Andrew Marchand of The ...

The award-winning creative looks to build on renowned full-service studio’s reputation for excellence. Creative studio LVLY has named Ryan Duggan as its new Executive Creative Director, a strategic ...

At a time when cable television advertising is quickly being pushed aside in favor of streaming or social media ads, the Super Bowl still reigns supreme as a marketing powerhouse for major ...

(AP) - Amazon’s smart doorbell maker Ring has terminated a partnership with police surveillance tech company Flock Safety. The announcement follows a backlash that erupted after a 30-second Ring ad ...

BNP Paribas said Anthropic had the most significant increase in visits and users after its Super Bowl ad, beating out other AI companies. Anthropic, OpenAI, Meta and Google Gemini all aired Super Bowl ...

Anthropic’s Super Bowl ads — which feature darkly comedic scenarios of people seeking advice from chatbots, only to be steered to “cougar” dating sites and height-boosting insoles — have been paying ...

Niamh Shackleton is an experienced journalist for UNILAD, specialising in topics including mental health and showbiz, as well as anything Henry Cavill and cat related. She has previously worked for OK ...

Feb 12 (Reuters) - This was originally published in the Artificial Intelligencer newsletter, which is issued every Wednesday. Sign up here to learn about the latest breakthroughs in AI and tech. If ...

Days after Super Bowl LX treated fans to a low-scoring contest whose outcome was rarely in doubt, Michigan State University students seemed to be largely united in their distaste for last Sunday's ...