Apple shareholders on Tuesday rejected a proposal to end the iPhone maker's diversity, equity and inclusion program. The National Center for Public Policy Research, a conservative think tank, had called on Apple to follow other major companies in backing off from DEI, which has come under fire from Republicans and from President Donald Trump .

More than 97% of voting shareholders dismissed the proposal by a conservative think tank asking Apple to “cease DEI efforts” at its annual meeting.

Apple shareholders rejected a request from the National Center for Public Policy Research proposing the iPhone maker roll back its DEI efforts.

Apple will continue on with its Diversity, Equity and Inclusion (DEI) programs following a failed shareholder vote and pressure from the board to vote "no."

Apple boss Tim Cook has said his company may have to change its diversity practices as the US legal landscape shifts. His comments came just minutes after a majority of shareholders rejected a proposal calling on the tech giant to consider ending its diversity policies, such as the use of race and sex in hiring decisions.

Apple shareholders voted to maintain the company's DEI programs, rejecting a conservative think tank's proposal to end them.

Costco's apple pie is already delicious, but there's a simple way to upgrade it that doubles as a refresher for pie that's getting old and soggy.

Apple shareholders are expected to reject an attempt to pressure the technology trendsetter into scrapping corporate programs designed to diversify its workforce

They rebuffed an attempt to pressure the tech giant to join Trump's push to scrub programs that diversify the workforce.

Apple CEO Tim Cook acknowledged company ‘may need to make some changes’ to diversity programs amid new legal landscape in Trump era

Investors had been expected to reject the proposal, in line with the company’s recommendation, despite rising tensions around corporate diversity efforts.

Shareholders have rejected a bid to undermine Apple's diversity programs, not long after a similar attack on DEI efforts at Costco.