We spoke to agency professionals about the innovations they observed during Diwali 2025, ones that worked and whether AI ...

Siddharth Gupta of Britannia, shares how the brand is keeping its legacy brands fresh through cultural storytelling, tech ...

Ashutosh Valani of RENÉE Cosmetics breaks down how authenticity, community, and entertainment have become the new currency ...

In a market defined by tradition, the incense brand is leveraging a 75-year legacy to navigate the complexities of quick ...

Instamart’s InstaUllulympics during Durga Puja made participants compete with 'ullu-ullu-ullu-ullu' cheers to unlock festive ...

Regionally, Tier II cities led the growth with a 28% YoY rise in orders, while Tier I cities and metros grew 24%, and Tier ...

Zoher Kapuswala discusses how Ferrero India is aligning its festive strategy with evolving consumer behaviour, leveraging ...

Forget the traditional narratives. In West Bengal, Assam, and Odisha, the festival of lights is a powerful homage to Shakti ...

Recent standardisation of 9-carat gold and a new Gen Z-focused brand ambassador, Shyamala Ramanan, shares how Mia is shaping ...

Each year, brands flood screens with storytelling, and we list the top 50 Diwali campaigns capturing the festival’s essence ...

As Diwali lights up India, Goa takes a quieter, intimate approach. From pre-dawn rituals and Narakasura effigies, we explore ...

During Durga Puja, Parle-G launched a campaign celebrating Bengal’s artistic heritage, reinforcing its philosophy of empathy, ...