We spoke to agency professionals about the innovations they observed during Diwali 2025, ones that worked and whether AI ...

Siddharth Gupta of Britannia, shares how the brand is keeping its legacy brands fresh through cultural storytelling, tech ...

Ashutosh Valani of RENÉE Cosmetics breaks down how authenticity, community, and entertainment have become the new currency ...

Instamart’s InstaUllulympics during Durga Puja made participants compete with 'ullu-ullu-ullu-ullu' cheers to unlock festive ...

In a market defined by tradition, the incense brand is leveraging a 75-year legacy to navigate the complexities of quick ...

As brands rolled out their Diwali campaigns this year, family, gifting, and nostalgia dominated the storytelling. This raises ...

Each year, brands flood screens with storytelling, and we list the top 50 Diwali campaigns capturing the festival’s essence ...

The five-year extension of their collaboration will focus on advancing cloud and AI technologies to enhance integrated ...

Third-party verification allows marketers to confirm that their campaigns align with Meta’s brand safety standards and to ...

The campaign launched on the social media platform Instagram, focusing on genuine laughs, has gained over 2.2 million views ...

The creators are expected to develop content around the brand’s product launches, participate in Nykaaland, and lead beauty ...

To introduce its Dhuno Cups to a traditional market, Mangaldeep crafted an immersive, tech-driven experience at a major Durga ...