US – Insights Association chief executive Melanie Courtright is to leave the organisation to join Sago as chief strategy ...

AI is changing how the sector conducts its work, with its influence particularly keenly felt among early-career researchers.

The Celebrity Traitors, a spin-off of the popular BBC One show, has much to teach us about human nature. Can a behavioural ...

GLOBAL – Kantar has appointed Alvin Bowles as chief client officer and Ty Ahmad-Taylor as chief product officer.

News stories that tell their readers about the source of an image can boost readers’ trust in veracity of news photography, ...

Values-driven marketing (VDM) increases advertising effectiveness, with values-aligned messaging increasing advert ...

The Series A funding was led by Bessemer Venture Partners with participation from Decibel Partners, Future Back Ventures by ...

Large language models (LLMs) acting as synthetic respondents can get close to achieving human-like results in consumer research, according to research from PyMC Labs and Colgate-Palmolive.

Northsea was founded by former Bain & Company consultants Nick van Zanten and Geart van Dam. The company works with management consultants, investors and in-house strategy teams.

Phil Sutcliffe, managing partner at Nexxt Intelligence | Inca, said: “SmartSummary is the latest in a line of product ...

Media intelligence and planning software business Guideline has launched a conversational AI interface for advertising spend ...