The announcement of M1 (a narrow measure of money supply) as the target for the Bank of England’s efforts to keep future ...

Zoopla has increased its marketing spend by 41% for 2024 to “defend” its share of the competitive property market. According to head of marketing Cassie Hall, the property website adopts a “scientific ...

Taylors of Harrogate marketing director Dom Dwight will take on the newly created role of strategy and innovation director as the Yorkshire Tea owner seeks to position itself for the future. Dwight ...

AI needs to be treated like a sounding board as opposed to a teacher. Those who rely on it to provide all the answers will ...

As Google introduces significant changes to its search box to keep pace with AI, marketers are urged to “avoid treating this ...

The qualification, backed by ISBA and the Advertising Association, aims to increase transparency and trust within influencer ...

Linda Boff speaks to us as part of our new series Under The Spotlight, which profiles the great and the good of marketing, ...

In a category with plenty of “sameness”, Starbucks Chilled Coffee is using its market leader position to move towards ...

Over the past eight years, Burger King UK has been on Whopper of a turnaround journey, fuelled by consistency, creativity and ...

Chinese challenger brand Changan has taken a “social-first” approach to launch in Europe, and now it has its sights set on ...

Having “pioneered a new category” leading it to become the fastest growing ready meal brand in the UK last year, kids’ brand ...

Creator Connect will use AI to help in the matching, outreach, creation and distribution process of influencer marketing on ...