Do people find AI agents helpful for customer service? Do they feel that AI agents understand their needs accurately? To find ...

AI is changing marketers and marketing teams, making creativity, curiosity, and taste key human differentiators of job ...

Savvy marketers are well aware that, in this day and age, content is king. According to a 2017 study by Content Marketing Institute and MarketingProfs, the use of content marketing is on the rise, ...

Business professionals say the top generative AI-related risks that they're trying to mitigate at their firms are related to inaccuracy and cybersecurity, according to recent research from McKinsey & ...

Marketing Management - Fully 71% of CEOs say they would give their CMO's performance a grade of A or B, according to recent ...

This article is based on excerpts from Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (Wiley, September 2014). The writer Andre Dubus (House of Sand and Fog) has described ...

Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent ...

Although 95% of marketers say they know how vital multi-channel marketing is for targeting potential customers, only 14% say they run coordinated marketing campaigns across all channels, according to ...

Social Media Marketing - This infographic from LinkedIn looks at how AI-powered Accelerate ad campaigns work and how they can compliment your current strategies.

Did you like this article? Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access… Ayaz Nanji is a ...

Generative AI exceeds expectations in 27% of marketing use cases—more than in any other business domain, according to research from Bain & Company.

Branding - People in the US say the top things that matter to them when considering a brand's reputation are that it provide ...