Content can serve many goals but customer engagement is always at least an intermediate goal in developing a content strategy.

Digital transformation is more than a ‘phenomenon’ and certainly more than a technological one. According to IDC we are even about to enter a genuine digital transformation economy, aka ‘DX economy’.

The benefits of digital twin simulation technology, digital twin and connected product use cases and digital twin predictions 2018 and beyond.

How the advancements in several third platform technologies and convergence of AI, IoT and big data analytics drive next generation applications.

Manufacturing technology and the manufacturing sector in the converging IT and OT reality - manufacturing technologies, drivers and predictions 2018.

Reducing customer effort is not just a matter of customer service success. Interview with Matthew Dixon on the low effort organization.

This post is a sligthly modified version of a post originally published on the Wunderman EMEA blog. Brands are increasingly focusing on digital storytelling. It’s part necessity as getting the ...

The smart workplace 2018. Digital workplaces in evolution - the top trends with artificial intelligence (virtual advisers, machine learning), smart buildings and offices, broad Web RTC adoption, Bring ...

The essential role of customer experience – and the increasing focus on the customer journey – is driving many evolutions in the corporate world and within organizations. Digital marketing ...

The semiconductor industry is in full flux with IoT becoming the main driver of the industry and expected to supplant wireless communications - an overview of the main findings of the KPMG 2019 Global ...

Security and the Internet of Things: looking at challenges, solutions and the need for a security by design approach in IoT business plans. The Internet of Things is not just generating a tsunami of ...

Data and people are the lifeblood of business. Respecting customers and people means respecting data and ethics.