AI spend is soaring, yet results lag. Leaders now face the real challenge: turning ambition into ROI through disciplined ...

Salesforce used Dreamforce 2025 to do more than launch products. It declared a philosophical shift in how companies will ...

Highspot’s latest report uncovers why companies pouring resources into AI still struggle to improve sales performance. The ...

Despite increased spending by many businesses, 2025 looks like a lackluster year for customer experience (CX) quality, according to Forrester Research. “For most brands, 2025 will be another year of ...

Agentic AI is poised to advance beyond serving as a digital assistant to becoming an independent purchasing agent for businesses. According to audit, tax, and advisory services firm PwC, 79% of ...

Crescendo is throwing out the old customer service playbook. By combining human expertise with its expanded agentic AI platform, the company is turning customer experience (CX) from a cost center into ...

What do you do when your outdated digital sales platform is costing you lost sales? Don’t assume replacing outdated tools is your only option. Pinnacle Textile customers were forced to use phone-only ...

CRM and customer experience (CX) vendors are retooling their platforms to better integrate with existing business applications without employees realizing they’re using generative AI-powered ...

NiCE Interactions 2025 marked a pivotal moment in the company’s evolution, not just as a premier provider of customer experience technology but as a forward-looking orchestrator of human-centric, ...

AI tools powered by high-quality data are transforming CRM into a revenue-driving engine. When marketing, sales, and service align, real ROI follows. The challenge is to provide timely and relevant ...

Salesforce had its quarterly earnings call the other day. No spoiler, they made a lot of money, grew significantly, and generally had fun doing it. However, the real news from the call, for me, was ...

Amid federal downsizing and cost-cutting to curb fraud and waste, U.S. businesses face new hurdles in securing government contracts. TechnoMile’s latest product, WinIt, uses AI to help contractors ...