As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and ...

Clicks, conversions, and attention are no longer a given for any brand. They must be earned. And the price of entry is ...

The campaign, featuring Bollywood actors Khushi Kapoor and Vedang Raina, alongside model Shylla, uses three films to tackle ...

This year’s awards spotlighted a sharper marketing ethos; where AI, inclusion, and measurable impact outshone hype, vanity ...

The goal isn’t ‘more data’, it’s clearer loops from signal to action. The measure of maturity is shared accountability across ...

Once steeped in curated glamour, India’s festive ads now celebrate authenticity, with brands like Tanishq and Azorte trading ...

Personal care brand Dove has released a campaign in time for International Day of The Girl (11 October), which encourages ...

FICCI Frames 2025 underlined that India’s next creative milestone will come not from output, but from collaboration, ...

The in-house platform offers brands a fresh way to advertise on the language learning app with signature characters and ...

The One Club for Creativity, in collaboration with BBDO India, DDB Mudra Group, and TBWA India, recently hosted the fourth ...

When it comes to money, Indians have long been creatures of habit. We still keep emergency cash tucked away, mark wedding gifts in ledgers, and split household expenses with quiet precision. But as ...

In B2B markets, where purchase decisions often stretch over months and involve multiple stakeholders, Adobe is pushing a bold bet: that agentic AI can now meaningfully reshape both how buyers decide ...