Clicks, conversions, and attention are no longer a given for any brand. They must be earned. And the price of entry is ...

M+C Saatchi Sport & Entertainment has strengthened its sports consultancy offer with the acquisition of Women’s Sports Group.

This year’s awards spotlighted a sharper marketing ethos; where AI, inclusion, and measurable impact outshone hype, vanity ...

The goal isn’t ‘more data’, it’s clearer loops from signal to action. The measure of maturity is shared accountability across ...

Once steeped in curated glamour, India’s festive ads now celebrate authenticity, with brands like Tanishq and Azorte trading ...

FICCI Frames 2025 underlined that India’s next creative milestone will come not from output, but from collaboration, ...

Personal care brand Dove has released a campaign in time for International Day of The Girl (11 October), which encourages ...

The in-house platform offers brands a fresh way to advertise on the language learning app with signature characters and ...

The One Club for Creativity, in collaboration with BBDO India, DDB Mudra Group, and TBWA India, recently hosted the fourth ...

Consumer trust is more difficult to retain than ever, with an influx of AI-generated content that could be unsuitable for ...

As reels dominate daily habits, brands face a sharper choice: use short-form for reach, long-form for trust, or master both ...

Family Stays highlights comprehensive care as the organization aims to double the number of families served by 2030. With a new ‘Cravemark’ and help from Shaboozey, the pizza giant and agency ...