As the sustainability discourse in India becomes more complex, the question for brands is no longer whether to engage—but how ...

Astronomer released a humorous video starring Hollywood actor Gwyneth Paltrow in its latest response to the high-profile Coldplaygate saga.

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick ...

At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in ...

As startup founders want business outcomes, not media impressions, PR Ways’ founder explains why this is forcing PR agencies ...

A kiss cam, a fake apology, a CEO and HR head in the frame—brands jumped on Astronomer’s viral moment faster than you can say “crisis PR.” ...

The cloud SaaS for media streaming heads for the public markets, marking a shift from backend tech to front-row relevance for ...

Limiting DMs is basic. If Meta cared about teen safety, accounts would be hidden by default and only visible to approved ...

Our weekly roundup of the latest appointments and account wins news from Astra Studios, Karma Global, Raffles, SW Network, ...

After gradually pulling back from Google Shopping for a year, Amazon has come to a full stop, which could impact brands and ...

Articles written by Kriti Bansal ...