Rather than fighting AI, Microsoft AI's Nikhil Kolar says publishers should license access to their sites and create content ...

How does Spotify translate quirky Wrapped labels, like “divorced dad hipster,” into ad audiences? Global Head of Ad Product ...

Google sees an opportunity for an ecommerce do-over in the agentic AI era. Plus: Cox Media Group and other marketing firms ...

Advertisers love live sports. But good luck measuring that investment. Although tides of ad revenue flow based on the ratings ...

Programmatic advertising has changed significantly in the nearly 20 years since the first RTB ad auction, and AI is driving ...

In-store audio ads grow, but attribution and headphones raise doubts; Hidden fees persist as drip pricing draws scrutiny; World Cup ad costs surge.

Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed ...

Advertising has never been richer in data. With the right tools, marketers can now track competitor spend, campaigns and ...

As AI floods the feed with chaotic, addictive content and people engage with it, what does “premium” even mean anymore?

Agentic shopping is the next big thing. At least that’s the message from Google’s big annual conference for ad product ...

It's a myth that end-to-end platforms and sheer data quantity yield efficiency. Most clients need modular solutions that work ...

The Economist builds content for humans and bots; Amazon slashes affiliate publisher perks; Political influencers cash in ...